The activation is live in Mumbai and Pune, targeting more than 50,000 households

Pescafresh has rolled out a BTL activation  ‘Fresh Matlab Live’.  The new campaign focuses on promoting the world’s first live digital market in the seafood and meats category – Pescalive. 

The campaign is live in Mumbai and Pune and will target more than 50,000 households with door tag branding and 7,000 no parking boards across the two cities.  The focus is to create visibility, catch people’s attention and acquire potential customers through an attractive offer. In the first phase of the activity, Goregaon (E, W), Thane, Andheri (E, W), and Powai will be catered. In Pune, the target areas are Baner, Magarpatta, and Koregaon Park. An online BTL brand activation is also being done at the society gates in these areas.

“We wanted to penetrate into customers’ homes with the right messaging, but without being too intrusive, which is why we chose this medium. The main objective of this campaign is to put the spotlight on the Pescalive platform and communicate the brand message to the customers. The idea is not only to be seen by the target audience but to create a top-of-mind brand recall. Till now, we have had more than 75 live sessions on Pescalive, which streams on our app daily. We are committed to bringing transparency to all our buyers and ensuring that what they see on our digital platforms is exactly what they receive, quality-wise. Using technology in the right way to focus on customer delight will be our key to success. It is like having a shop in your living room,” said Sangram Sawant, Founder, Pescafresh. 

All Pescafresh products are packaged in vacuum bags and sent in temperature-controlled boxes to the customers. Recently, the brand has added the Chicken Deli meats range to its product line. 

On Pescalive, the brand has started influencer editions, live cooking sessions with renowned chefs, interactions with food bloggers, and more. Customers get to see the right tips for buying seafood, hacks to cook, and other information on Pescafresh products.

Read more news about (marketing news, latest marketing news,internet marketing, marketing India, digital marketing India, media marketing India, advertising news)

e4m IMA South: Tata Tea Chakra Gold bags Brand of the Year award 1 day ago

1 in 2 Indians planning to upgrade gadgets & smartphones: HT Media-Aroscop report 2 days ago

SustainKart partners with Kajal Aggarwal to launch natural kids care brand Kare & Karess 2 days ago

JB Pharma initiates awareness campaign for heart health with HEAL foundation 23 hours ago

Buzzmore Media wins the mandate for the Bundelkhand Literature Festival 2022 1 day ago

If you can’t print it, it’s not worth it, says Fujifilm India 1 day ago

'Urgent need to explore new rev models, cost-cutting measures, reinventing content' 1 day ago

Kalyan Jewellers unveils special campaign for Durga Pujo 1 day ago

e4m IMA South: Tata Tea Chakra Gold bags Brand of the Year award 1 day ago

Culture Round-Up: From boycott Bollywood to CWG– the digital trends of August 2022 1 day ago

Alia, Aamir & Dulquer battle pesky sales calls in new PhonePe campaign 1 day ago

WOW Skin Science promises ‘Hair fall ki 0 tension’ with Kartik Aaryan & Rashmika Mandanna 1 day ago

NoBroker's new film tells homeowners how they can 'rent easy' 1 day ago

Network18 ropes in Palki Sharma as Managing Editor of new project 6 days ago

Chitra Tripathi resigns from Aaj Tak 5 days ago

Salesforce and WhatsApp announce partnership 5 days ago

Adani Group appoints Varsha Chainani as Head – Corporate Communications 4 days ago

Neha Khanna joins WION as Executive Producer & Senior Anchor 6 days ago

marketing e4m IMA South: Tata Tea Chakra Gold bags Brand of the Year award 1 day ago

marketing 1 in 2 Indians planning to upgrade gadgets & smartphones: HT Media-Aroscop report 2 days ago

marketing SustainKart partners with Kajal Aggarwal to launch natural kids care brand Kare & Karess 2 days ago

marketing Sourav Ganguly named brand ambassador of Lux Cozi 2 days ago

marketing Nora Fatehi indulges her sweet tooth in CakeZone's latest spot 1 day ago

exchange4media was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals.

ADSERT WEB SOLUTIONS PVT. LTD. B-20, SECTOR 57 NOIDA (U.P)

25000+ Industry Leaders already read it everyday

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.